Timberlake went old school and debuted the track on radio stations across the country simultaneously at 12:01 p.m. ET on Friday The singer and his marketing team issued an edict to stations not to pre-promote the song (other than Timberlake's vague social media tease 12 hours before), but to just drop the needle on the record.

And so the world had an unexpected sort of concurrent music experience — for those who happened to be tuned in to pop stations nationwide.