The moody, contemplative track that opens up into a stadium-sized hook during the chorus was produced by Stargate, the Norwegian studio duo behind such Khalifa hits as "Black and Yellow" and "Roll Up." The hit-making pair are also responsible for recent chart-denting tracks by Selena Gomez ("Come and Get It") and Rihanna ("Diamonds").

The song's focus on fashion coincides with the launch of Khalifa's new line of Converse sneakers. The "Converse Chuck Taylor All Star Wiz Khalifa" collection boasts 12 different designs that "incorporates several unique accents including the Wiz Khalifa collection signature logo tab on each design, while staying true to the iconic Chuck Taylor All Star silhouette," according to a press release.

"I've always gravitated toward Converse because of how solid the brand is. It's clean and it's classic," the rapper said of his first sneaker range. "I was excited to collaborate with the team at Converse because I felt they really got my individual style and vision. The sneakers in my collection are dope and I'm excited to share them with my fans."

Khalifa's association with Converse runs deep, with the rapper naming his label Taylor Gang Records after the Chuck Taylor shoes. "Taylor Gang" is also the unofficial moniker for his legions of diehard fans.