"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so," Reebok said in a statement, according to Billboard. "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."

The fall-out began last when Rocko dropped his single "U.O.E.N.O." with a verse from Ross, who raps about slipping a girl a "Molly" (MDMA) tab without her knowledge and later having sex with her.

"I'll die over these Reeboks (She ain't even know it)/ Put molly all in her champagne (She ain't even know it)," Ross raps. "I took her home and I enjoyed that (She ain't even know it)…"