The film will explore the evolution of the music business over the last decade with interviews from musicians, producers, managers, record labels and more. "We really wanted to take a look at how the changes of the past decade or so have affected people in the industry - the artists, producers, engineers, label employees, managers, etc.," explains Phillips. "This is not about corporations or the faceless entities that the public often perceives the music business to be. This is about the creative, passionate people, both on stage and behind the scenes, that make their living in this industry."

Already in the works, Russell and Phillips have spoken to members from All Time Low, Deftones, The Used, Yellowcard, P.O.D., Myles Kennedy (Altar Bridge, Slash), Breathe Carolina, We The Kings, Four Year Strong, Anti-Flag and Dead Sara to name a few and are expected to interview many more in the coming months.

"We've only just begun filming, and already we've had amazing and compelling interviews with a number of bands and artists of significant notoriety," says Phillips. "We have only scratched the surface in regards to our list of individuals we wish to include in this film."

"In a time of great uncertainty and hardship, we are taking a chance, betting on ourselves and putting all of our energy into something positive," adds Russell. "This is a film that we believe is relevant not only to music fans, but also to art, culture, and society in general. We are not asking for donations, and this is not a charity. We are looking for micro investment in a project that will have cultural impact. With your contributions not only are you supporting the arts and two passionate and creative individuals, you will also get some pretty awesome rewards and prizes; not to mention the satisfaction of being part of something rad."