Yesterday fragrance company Cody sent out word that Lady Gaga will release her first fragrance, Lady Gaga Fame, in September 2012. This will be Gaga's first fragrance, released through the Artist's own Haus Laboratories in association with Coty.
"Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA," said Lady Gaga.
Lady Gaga Fame is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame.
Gaga collaborated with fashion industry legends in the creation of Lady Gaga Fame: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.
