(popmusiclife) Lana Del Rey will be the global face and voice of H&M this fall, the clothing company announced Tuesday.Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length video of Lana singing a cover of "Blue Velvet," shot by director Johan Renck.
The new Del Rey video will be available on September 19, with edited versions used for a TV advertising campaign. Throughout, Lana will be wearing the best of H&M's Fall fashion line. more on this story
