Jay Frank has set a February 1, 2012 release date for "Hack Your Hit," which is billed as the definitive, do-it-yourself marketing guide for artists seeking success in the digital age. We were sent these details: Hack Your Hit will hit the shelves the same week that Frank's new model record label, DigSin, releases its first round of single songs for free to subscribers.
"With over 3,000 albums released weekly, marketing new music properly becomes increasingly crucial," said author Jay Frank. "Hack Your Hit shows that there are easily implemented strategies to work through the noise and allow new music to be found and heard."
Hack Your Hit is a step-by-step guide that contains numerous cutting-edge tricks that even many music industry experts are unaware of. Frank demystifies new platforms like Facebook and Twitter presenting solutions to marketing challenges in an approachable, encouraging way. By giving readers a series of "hacks" to shortcut their way through the online maze, Hack Your Hit enables any artist to implement time-saving methods that are both attention-grabbing and cost-effective.
Hack Your Hit contains over forty key elements that are crucial to any new marketing campaign for musicians, including:
Identifying and nurturing superfans
Growing online metrics and why it's crucial to do so
Utilizing Google to strengthen your web presence
Implementing a variety of tools for maximum impact on Twitter and YouTube
How to direct efforts to places the industry watches
"The hacks one can do in the digital landscape are remarkably easy. They are just not readily apparent to most musicians," reveals Frank. "In writing Hack Your Hit, it's been a thrill to pull back the curtain and provide the tools and insight that can grow the careers of countless artists."
In the ultimate put-your-money-where-your-mouth-is move, Frank is putting these "hacks" into large-scale practice with his launch of DigSin, a new model music company where subscribing fans can get all releases for free. DigSin is a departure from the usual record label model and will focus on single song releases from new artists all with an eye towards maximizing the listening audience. Anyone can now sign up to become a subscriber for free at www.digsin.com.
Hack Your Hit is Jay Frank's second book. His first book, Futurehit.DNA, book explores how digital technology has changed the way people discover music and examines what an artist needs to make their song more hitworthy in the digital age. It was the #1 Songwriting book on Amazon and part of the college curriculum at a number of colleges and universities.
