Katy Perry's new sci-fi music video for the track "E.T." (featuring Kanye West) is set to premiere on Thursday (3/31) on MTV but fans can tune in tomorrow (3/30) and get a first look on Entertainment Tonight. The music video is directed by filmmaker Floria Sigismondi who has created clips for David Bowie, Björk, and Marilyn Manson and who most recently directed the film The Runaways.
You will have to check out your local listings for air times for the March 30th edition of Entertainment Tonight but we do know that MTV Networks will launch a daylong celebration on March 31 across its multiple screens and platforms to commemorate the premiere of the video video, including the broadcast premiere of the video on MTV at 7:53pm ET, followed by TeenNick's premiere at 10:53pm ET.
Beginning that morning, MTV and MTV Hits will feature Katy Perry video blocks. At noon, MTV.com, VH1.com and LogoTV.com will debut the video. MTV's afternoon series "The Seven" will feature an exclusive interview with Katy at 5pm ET. The broadcast premiere of the video on MTV at 7:53pm will include an exclusive introduction by Katy and MTV News' Sway. Following the video premiere, MTV.com will feature a livestream event featuring Sway's full interview with Katy on location in Europe, and fan reactions to the video. The next day, April 1, TeenNick, Logo and Tr3s will spotlight the video as part of TeenNick's Obsess This music block, Logo's NewNowNext PopLab and Tr3s' "Fresca video". VH1's Top 20 Countdown will spotlight the video on April 9 with a special intro by Katy herself. BET will also New Joint the video on April 1st marking the first time Katy has had a video featured on BET.
Beginning Thursday, fans can also watch "E.T." across the entire VEVO platform, including VEVO.com, VEVO Mobile (iPhone, iPod touch, iPad, Android), VEVO connected devices (Google TV, Boxee) and on VEVO syndication sites like AOL, BET, CBS Interactive Music Group (including Last.fm), Univision and YouTube.
