Each of the 12 videos will focus on one song off The Reflection. Within the footage, Keb shares insight from his recording experience, personal stories, lyrical meanings, and much more - including small acoustic bits from almost every track off the record. He talks openly and candidly about his excitement for The Reflection, the journey he's taken to create each song, and what his fans can truly expect from it all.

The Facebook videos will also run in tandem with unique TNT webisodes about the hit television drama series Memphis Beat, for which Keb is the music composer and also performs the theme song. Keb will discuss the show's music, his inspiration in crafting that music, and the episodes themselves, on the day after each show airs.