This is my favorite song on the record hands down. There is a sarcastic element to it that I love. Every day we see more and more people transformed by the world around them. A lot of them are extremely vulnerable and can't even muster an intellectual defense against these ideals. Rather, they end up becoming someone they never wanted to be because the world tells them that it's important to "have this, buy that, look like this, and act like this." We have a heart for those that struggle with their own identity. This song is a wakeup call. Don't feed it, kill it. Destroy those ideals and define the world for yourself.