Ozzy Osbourne Teams With Justin Bieber
01/27/2011
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(Gibson) Metal maestro Ozzy Osbourne and teen heartthrob Justin Bieber have teamed for a TV commercial set to air during this year's Super Bowl. As reported by USA Today, the two singers will appear in a 30-second Best Buy ad slated to run during the third quarter. Best Buy says the pairing of Osbourne and Bieber marks an attempt to raise the company's profile as an Internet technology expert and service provider, while still maintaining its reputation as a consumer-friendly retailer. "Justin Bieber is the biggest star out there, but that's not why he's in the spot," said Drew Panayiotou, Best Buy's marketing chief. "He symbolically represents something important to the brand message." Ponder that head scratcher and read more here
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