K'naan Coke Song A Global Hit
05/28/2010
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"Wavin' Flag: Coca-Cola Celebration Mix," the anthem recorded by K'naan for Coca-Cola's sponsorship of the 2010 FIFA World Cup, is a certified number one hit the world over in countries including China, Mexico, Germany, Canada, Austria, Switzerland and Luxembourg. To build on the success of this collaboration, Coca-Cola has debuted a digital radio station, "Coca-Cola Celebration Radio." As official programmer K'naan personally selected many of the tracks played on the station based on their upbeat tempo, celebratory style and inclusion of African artists. Listeners will also hear K'naan's daily audio blogs which will recount his experience from South Africa during the FIFA World Cup. The radio station, believed to be the first digital radio station entirely supported by a single brand, can be downloaded as a widget and placed on social media sites, blogs and websites and is available at http://celebrations.coca-cola.com.
The song, a remix of his 'Wavin Flag', which originally appeared on K'naan's acclaimed 2009 album Troubadour has been reworked for the Coca-Cola campaign which invites football fans to express their optimism and passion for football through dance celebrations in the run-up to the 2010 FIFA World Cup in South Africa.
K'naan will also perform the song at Coca-Cola sponsored events in South Africa during the FIFA World Cup including Trophy Tour events and appearances at official "Fan Fests" where people will gather for public viewing of matches. Fans will also hear the song's memorable five-note chorus in the stadium before each game and at half-time and be prompted to chant along to the "Oh, oh, oh-oh, ohhh" refrain and wave their flags via video board messages.
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