The TNT cable network announced that it has joined forces with AC/DC to feature the band's single "T.N.T" as the network's theme song for its 2010 NASCAR Sprint Cup Series coverage. The song will serve as the primary musical bed for all six of TNT's races, which begin with the Gillette Fusion ProGlide 500 presented by Target on Sunday, June 6 in Pocono, Pa., as well as for the network's multi-platform marketing campaign surrounding its exclusive race coverage, which includes a presence on social media, print outlets, national television, local radio and print. The song has been re-released on the band's latest album, AC/DC: Iron Man 2 which features 15 of the band's classic songs.
"It was a natural fit to incorporate AC/DC's legendary 'T.N.T.' to our on-air product and marketing campaign, given how much the music reflects the same excitement and intensity as the sport of NASCAR and the NASCAR on TNT telecasts," said Christina Miller, senior vice president of Turner Sports strategy/marketing/promotions.
The network's full-length NASCAR video featuring "T.N.T." made its television debut on Tuesday, May 25 during TNT's exclusive coverage of Game #4 of the Western Conference Finals on the Emmy-award winning Inside the NBA post-game show. Additionally, the video will be available for view on Turner-operated NASCAR.COM at: http://www.nascar.com/tnt/
