The event will benefit San Diego and Oceanside, CA chapters of StandUp For Kids (www.standupforkids.org), a national nonprofit volunteer outreach organization dedicated to making a difference in the lives of at-risk, homeless, and street kids. Funds will be raised at a pre-event auction night set for Friday, June 25th, as well as from beach vendors, sponsors and an after-party at the Belly Up Tavern. Admission to the beach concert is free to the public.

"The Bro-Am has been my favorite day of the year ever since we started it back in '05," says Switchfoot's lead singer, Jon Foreman. "To see our hometown come together to help out a deserving group of kids is an incredible experience - surfing, music, and the San Diego scene at its best. Last year was our biggest year ever, and we hope to top it again this year."

"StandUp For Kids is extremely proud that Switchfoot has chosen our Southern California programs as the beneficiary of their Bro-Am again this year," notes Rick Koca, founder and CEO of StandUp For Kids. "Their dedication, support, and commitment to the homeless and street kids of Southern California is unequaled. For Jon and the band it isn't just about raising funds, but getting to know the kids and the volunteers. Their impact in Southern California is felt long after the last surfboard is put away, the last song has been played, and the last fan has left the beach."

The 2009 Bro-Am raised $100,000 for the charity and drew a crowd of over 7,000. This year's surf contest participants include riders representing Hurley, Billabong, Surfer Magazine, Jedidiah, Surf Ride, Macbeth, Jet Pilot, AKA, Surfline.com and SIMR Surfboards as well as professional surfers Rob Machado, Tom Curren, and Timmy Curran, and members of Switchfoot. In addition, there will be a nerf surf jousting exposition between surf contest heats and an expression session.