Each month, beginning today, CMT, MTV and VH1 will spotlight its own artist. The new franchise will live on each channel's web and mobile properties as a space that connects artists directly with their fans in real time. Other bands and artists expected to participate in the program during the coming months include Maroon 5 and Sara Bareilles.

As part of the program, each "POSTED" artist will be given a Motorola BACKFLIP and will use the phone to submit content, including videos and photos, to their individual "POSTED" sites: posted.vh1.com for Adam Lambert, posted.mtv.com for All Time Low and posted.cmt.com for LeAnn Rimes

For the program's kick-off, VH1 selected Adam Lambert, who recently filmed an episode of "Unplugged;" CMT selected Grammy award winner LeAnn Rimes; and MTV chose pop punk band, All Time Low who will be joined on "POSTED" by June tour mates Boys Like Girls, LMFAO, and Forever The Sickest Kids.

"'POSTED' not only gives fans unparalled access to their favorite bands through a myriad of mediums, it also provides the kind of exclusive daily content and social interaction that hyper-connected music fans are demanding," said Dermot McCormack, MTV Networks Music & Logo Executive Vice President, "As a device that's deeply rooted in the social media space, AT&T's Motorola BACKFLIP phone is the perfect way to bring this franchise and its content to life."

As presenting sponsor of the franchise, AT&T will receive exclusive branding across the site. An interactive calling unit featuring the Motorola BACKFLIP will enable fans to take a demo of the phone and scroll through the features to access such content as tour dates and photos of participating artists. In addition, fans can use the interactive calling unit to leave suggestions for future "POSTED" content ranging from photo suggestions to interview questions.