With this week's announcement that he is sending all of his fans to Las Vegas if they order his new Double Single CD, it is clear that this brilliant musician and savvy young entrepreneur is moving full speed ahead and not looking back. [be sure to read the fine print which is simply for valid for two nights accommodations in Las Vegas. Where? You'll have to email them and ask.]

As an independent artist, his groundbreaking marketing strategy certainly sets him apart from other independent and major label artists as well. There is no doubt Donnie Athens will soon be the subject of record industry chatter all over the world.

Critics have called him a genius, one of the most compelling and important singer/songwriters of this year. Music's leading producers have been clamoring to work with him; Fashion aficionados cannot get enough of his incomparable style; and the humanitarian community has rallied around his fight to end poverty in third world countries.