OneRepublic Secrets For Ralph Lauren
12/17/2010
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Interscope Records and OneRepublic have partnered with Ralph Lauren Fragrances to feature the band's international hit song "Secrets" in the global ad campaign for Ralph Lauren's new men's fragrance launch, The Big Pony Collection.
"Secrets" is the stirring musical backdrop for a two-minute Big Pony Fragrance Collection video, which was shot by renowned photographer/filmmaker Bruce Weber. Broadcast overseas for the past six months, the Big Pony ad will debut on television and online in the U.S. today and run through December 24th. (Watch it more).
The licensing of "Secrets" by Ralph Lauren Fragrances has ignited significant press, promotion, and buzz around the world, including a major social networking push on Facebook, Twitter and MySpace, as well as exclusive concert events, backstage meet-and-greets with the band, intimate performances for key press, and consumer competitions in the UK, Switzerland, and Berlin. In addition, OneRepublic, which is fronted by Grammy-nominated songwriter and producer Ryan Tedder, will perform at the Ralph Lauren Fragrances party at the 2011 Sundance Film Festival in January.
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