MTV2 Target Dudes was a top story in January. Here it is again as we recap 2010: MTV2, Man's Best Friend, is rolling out a slate of brand defining originals, daily features and a cast of MTV2 on-air personalities. Distributed in nearly 80 million homes, MTV2 already the highest concentration of both men 12-24 and 12-34 on TV today, and coming off its highest rated year ever, will expand its programming with a new lineup of original shows and blocks that are unapologetically guy.Invading the U.S. each week for the first time in English, and the inspiration behind the Jack Black blockbuster movie "Nacho Libre", is the Mexican wrestling phenomenon "Lucha Libre" which promises to take MTV2 viewers to new heights with high flying acrobats and death defying stunts. Plus, audiences will get a mix of hip-hop music, guy lifestyle and action sports programming with new series "Rock N Jock," a mash-up of sports and music, "Funk Flex Full Throttle" and new destinations like "Balls Out Comedy Fridays" and "Sucker Free" Sundays. In addition, MTV2 will introduce viewers to new on-air talent, including Maxim Magazine hot listed Desi Sanchez, Olympic athlete, Todd Richards, automotive guru DJ Funkmaster Flex, popular DJ and radio personality, DJ Envy, and former Fall Out Boy/Rock Roadie, "Dirty".
"The new destination line-up, hosts, and visually arresting on-air packaging presents a personality that is reflective of the taste and lifestyle of young males and further defines MTV2 as Man's Best Friend," said Chris McCarthy, Senior Vice President of Strategic Development and Digital TV Networks, MTV. "With new original shows like 'Lucha Libre' and 'Funk Flex Full Throttle' along with the shows we know guys can't get enough of." - more on this story
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