David Crowder Band's Innovative Video On The Today Show
12/01/2010
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(theMcollective) David Crowder Band's music video composed of 700,000 Lite-Brite pegs will air on The Today Show this morning, Wed. Dec. 1. The "SMS (Shine)" video will be featured on the show's weekly webtastic series with Sara Haines in the 10am EST hour. The Today Show airs live on NBC starting at 7am EST every weekday. The video portraying a love story made completely of Lite-Brite pegs was done solely by hand. Even details such as the piano playing in the background and the monkeys beating a drum in perfect time was done free of digital effects and computer animation. It took 2,150 man hours, 1,200 Lite-Brite images, 83 friends and 148 pizzas to complete the video. - watch the video here
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