The John Legend and The Roots Concert Series will be held in New York City, will feature three exclusive performances at the Bowery Ballroom and Music Hall of Williamsburg.The series sponsor, American Airlines, will launch a variety of promotions to highlight each concert, giving customers the opportunity to attend these great events. The first concert will be on Aug. 30, and will involve a ticket sweepstakes highlighting American's social networking site BlackAtlas.com.
Customers can find out details on how to obtain tickets to the second and third concerts, held on Sept. 7, 2010, and Nov. 9, 2010, respectively, by following American Airlines through its Social Media channels – www.facebook.com/aa and www.twitter.com/AAirwaves (@AAirwaves).
"We continue to share with New Yorkers and visitors opportunities that are unique and memorable," said Art Torno, American Airlines Vice President – New York. "Partnering with John Legend and The Roots gives us the perfect opportunity to celebrate our customers and deliver a unique experience."
