he platinum-selling band, which consists of Karen Fairchild, Phillip Sweet, Kimberly Schlapman, and Jimi Westbrook, co-produced the album alongside Wayne Kirkpatrick and co-wrote eight of the 12 tracks.

In celebration of the highly anticipated release, Little Big Town is scheduled to perform on ABC's Good Morning America on Wed., August 25 and on Fox News Channel's Fox & Friends the #1 cable news morning program's "All American Concert Series" on Fri., August 27 with both performances airing during the 8 a.m. EST hour.

"We wanted to change things up and make sure this record was fresh while still containing the elements that are inherently Little Big Town," says Kimberly, "and in doing so, we pushed ourselves harder than we ever have." Karen adds, "There's a maturity and a history to the band that can't help but come through on this record, and we're really pleased with the direction and journey this album takes the listener on conceptually."

Little Big Town's musicality and bond as a band has matured over nearly 12 years together. With combined accolades totaling over 15 recognized nominations from the Academy of Country Music, Country Music Association, and Grammy's, there is no surprise at the reason behind their continual success.

The Reason Why's debut single "Little White Church" was penned by Little Big Town and Wayne Kirkpatrick and has already marked the group's return to the top of the country radio charts. Other highlights on the album include "Why, Oh Why," which was co-written with Jonathan Singleton and Chris Stapleton, and the title track, which is a pure testament to their infectious harmonies and signature trade-off vocal styling. "Kiss Goodbye"--written by Gordie Sampson, Hillary Lindsey, and Steve McEwan--allows Little Big Town to venture into uncharted territory as a band, and in "All Over Again" is a passionate tune the band co-wrote with Wayne about their own relationship tribulations and triumphs. However, it is the final track that truly represents the band's mantra about hope and perseverance, "Lean Into It," which they also composed with Wayne.

With no shortage of hits in their live shows ("Bring It On Home," "Boondocks," "Good As Gone," "A Little More You," as well as several songs from THE REASON WHY, including "Little White Church"), Little Big Town are pleased to rejoin Sugarland on the road with the recent commencement of "The Incredible Machine Tour."

Be sure to visit www.littlebigtown.com to hear their latest single, "Little White Church," from the forthcoming album, THE REASON WHY, and for additional appearances surrounding their release. In addition, viewers can also visit both http://abcnews.go.com/GMA and www.foxandfriends.com, which will feature post-performance coverage of Little Big Town's appearances, including exclusive performances not included on the televised portion.