Travie McCoy will perform a live concert for fans inside the Sears store at the Northridge Fashion Center mall in Northridge, Calif. To be admitted, fans must enter the Now + Here search for the Rock the Scene reporter.1 To enter and see Travie McCoy, fans need to visit the Live Nation in-store audition stage at Sears on Wednesday, Aug. 4.
Fans will film a one-minute video demonstrating their personal style and explaining why they should be chosen as a Now + Here Rock the Scene Reporter. Space is limited, so only the first 400 to audition will gain admittance to the concert.
To introduce Now + Here, a new in-store, fast-fashion destination for juniors and young men, Sears is conducting a national search for the most passionate and stylish young music fans in the country to enter for the chance to be named a Now + Here Rock the Scene Reporter. Music and style fans can also visit www.sears.com/livenation and submit their video entry.
The top 20 entries nationwide will be named Now + Here Rock the Scene Reporters and will be awarded an Ultimate Live Nation Music Pass granting them access to any concert at a Live Nation venue within 30 days; private car services to and from the show; a professional videographer so they can report on fashion and music from each event; backstage passes, artist access and photo pit passes at 50 designated shows. Plus the top 20 will be decked out in new fashions from the Now + Here shop at an exclusive styling event.
Sears
Northridge Fashion Center Mall
9301 Tampa Avenue
Northridge, CA 91324
Wednesday, Aug. 4, 2010
Auditions begin at 10 a.m.
Concert begins at 3 p.m.
(Fans must audition in order to gain access to the concert)
