The diversity, ambition and direction of the new album continues to highlight Goldfrapp as true agenda-setters and modern British musical icons. ''Head First'' follows the critically acclaimed 'Seventh Tree', and is the latest in a brilliantly consistent body of work - from the captivating electronic balladry of Mercury nominated debut 'Felt Mountain' and its distorted-dancefloor follow-up, 'Black Cherry' to the glitterball glamour of 'Supernature' which came out in summer 2005 and went on to sell over a million copies worldwide.