Live Nation Go Grassroots
10/30/2009
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(Live Nation) Live Nation, the world's leading live music company, today announced major enhancements to its open platform at LiveNation.com, further empowering fans and artists to shape the ticket-buying and concert-going experience.
As a top-fifty ranked ecommerce site and a top-five online music network, LiveNation.com already is a premier destination for live music fans to connect with the artists they love. The suite of new open features announced today places much of the site's content into the hands of the community of fans and artists at LiveNation.com.
Some of the new features launched include: • The ability for artists and fans to upload their own concerts to LiveNation.com, enabling these events to be searched and to appear side-by-side with the biggest artists and concerts in the world. •A robust set of fan-generated content modules, including concert and artist-specific wikis, ratings and reviews, fan moderated Q&As, and integrated Twitter streams.• Facebook Connect integration which enables fans to share and discover concert information and to identify friends in their network who are going to a show. • A comprehensive and comparable listing of concerts and primary ticket inventory.
"We have the most passionate consumers in the world," said Michael Rapino, President and Chief Executive Officer of Live Nation. "By opening up our site to fans and artists alike, we are building a powerful community that reinforces the ecommerce components of our business. We can't wait to see how fans participate."
These new fan-centric features expand on the successful initiatives LiveNation.com has already launched, including a fan-friendly purchase guarantee and the Live Nation Open API, which is now used by more than 1,000 web developers to integrate and build upon Live Nation's content.
Live Nation partners including Bazaaroice, Sociable and ThrillCall contribute technology and data to a number of the launched features.
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