Bon Jovi Nosedive From No 1 to No 19
11/25/2009
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Tony K had this interesting write up at The Screen Door: Last week, Bon Jovi claimed their fourth number-one album on the Billboard Top 200 with The Circle. This week, they made a stunning 70% drop in sales (from 163,000 copies to 50,153 - according to Hits Double Daily sales figures) and dropping from #1 all the way to #19. This is the third largest decline from the #1 spot ever in the history of the Billboard 200 (only Incubus and Marilyn Manson had more devastating declines.) Somehow, I don't think that they will be mentioning this in their next press release. So what does this mean? It's typical for established acts to have huge debuts and then drop, but considering Bon Jovi has tallied up three platinum records this decade alone, one would imagine they would have more staying power. Lost Highway debuted in 2007 with 292,000 copies sold. The drop from the LH sales to The Circle was 33% in a little over two-years, a dramatic downturn. Back in 2007, all pre-sale tickets for all ten shows at their New Jersey Prudential Center shows included a download that counted towards first week sales. This time around, if you wanted to buy a pre-sale ticket, you had to buy the digital download ahead of time. One would think with an entire tour going on-sale versus ten shows that sales would have been up, but they weren't. What makes the drop more significant is that the album was $3.99 for the entire first week on Amazon. Not just the first day, but an entire week and it still couldn't crack the 200,000 mark. - So what happened?
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