Iyaz Tops The Top 40 Chart, Releases Replay Video
12/21/2009
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Rising Island pop star, Iyaz's momentum continues to grow exponentially, with his first undeniably infectious melodic single "Replay," hits no 1 on Top 40. Replay has gone RIAA certified platinum, sold over 1.5 million units with 97, 306 sold this week, and is now #4 on iTunes top 100.The song has also been the number one most added record on iTunes. The rising island pop star has taken over the charts and mainstream radio, with "Replay" sitting at number 3 on iTunes top 10 pop song chart. Iyaz' debut album, slated to be released first quarter of 2010, will be entirely produced by super producer J.R. Rotem as the sophomore artist launch on the new Beluga Heights| Warner Bros. Records joint venture and will be a leader in the new genre, "island pop," coined by the success of Beluga Heights and its premier artist, international pop sensation Sean Kingston. Island pop is a brilliant fusion of rap, reggae, pop, and island sounds.
The video for "Replay" was shot in Playa Del Rey, California and directed by Bobby Wan. The concept of the video plays to the song's narrative; featuring a Caribbean beach back drop as Iyaz's love interest takes over his ipod in a romantic twist on technology. "Replay" was immediately added into rotation on MTV and MTV Hits and has been added into significant rotation on MTV Hits, MTV Jams, Fuse and Music Choice among other video channels. The online premiere took place on Yahoo Music on December 11th, with an overwhelming response. In the digital space, Replay is the #1 song on AOL Radio for 3 weeks running. On Myspace, Iyaz is a top 10 artist and Replay is top 5. Replay streams around 700k times a week and the Replay prequel video was viewed approximately 5.5 million times on Youtube before the official version premiered last week. Iyaz has been named one of Entertainment weekly's Fresh faces off the charts," saying "the 22 year old is a dead ringer for Kingston's catchy island pop. He has a shot at emulating Kingston's hit- single success, too." Billboard Magazine says "Iyaz has landed a hot single in the emerging genre of 'island pop.' [Replay] has become the 22 year old artist's introduction to U.S. audiences." - Watch the video for Replay here
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