(Century Media) Endwell recently completed a brutal new video for their pummeling new track, "Avoidant: Ghost Will Haunt," which was shot by acclaimed director Scott Hansen (A Day To Remember, Carnifex). The clip is disturbing and more like a mini-horror movie that compliments the song, which is dark and heavy. Sean Murphy (vocals) further comments: "Our new video is for the track 'Avoidant: Ghost Will Haunt,' and we shot it in the smoke filled woods of Virginia with director Scott Hansen. The treatment for the video changed a few times before it was solidified. The lyrics deal with everyday struggle, living life in the shadow of failures and misfortunes and getting pushed to the point of extreme apathy where you don't even want to try anymore. It's pretty much bad luck on bad luck, but in the end you realize that these things build character. Every hardship you endure and every time life knocks you out it's another chance to get back up and find a new lease on life.
"We weren't very happy with our last music video and we learned that a single music video can really make a mark on a fan (or potential fans) seeing or hearing the band for the first time; it kind of taints the image. However, we knew we wanted the video to feel like it belonged to the record. Where we shot the live parts we heard stories about colonial witch trials and executions so it got us thinking and we ended up using that as the basis for the storyline. It ended up looking like a mini-horror movie that compliments the song, which is darker and heavier than most of our songs.
"We're stoked on the video. It's shot in super HD and just has a dirty feel to it. It's very aesthetically pleasing between the colors and there's an underwater camera in there that got some cool stuff. It gets pretty brutal at one point, kind of the exact opposite of our last video and either way I hope everyone digs it! We had fun shooting it and provided all the smoke in the background ;-)
"We're on tour right now with Catalepsy and Salt The Wound. Next month we head out on 'The Raising Hell' North American tour with Thick As Blood, Lionheart and Venia, which should be ridiculous but what we're really stoked for is the Veil Of Ignorance European/UK Tour w/ Raised Fist and Deez Nuts. This is gonna be our first time going overseas and we wouldn't want to go with any other bands. Should be a lot of partying!"
. The video can be viewed now exclusively here