Label head, Tommy LaCombe states of his approach to working with his artists, “Tragic Hero likes to focus on the roots of each of our bands’ potential. Meaning we don't look to try and change bands into something they are not.” “We would rather have happy artists that are 100% satisfied with their end product, than artists that are "geared" to a specific audience.” LaCombe adds, “So when I first met with He Is Legend and started talking about the new record I quickly realized that I very much wanted to work with the band and bring It Hates You into the light.”