Singer Launches Virtual Drinking Contest
07/29/2008
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(Webster and Associates) Aria Records recording artist Stephen Cochran is launching his new video game. The virtual bar allows fans to challenge Stephen in a drinking contest to promote his new single "Thinkin I'm Drinkin". Upload a personal picture at the prompt and get started drinking. As a fan, you can actually see yourself sitting right next to Stephen at the bar drinking beer after beer and shot after shot. Beware because the interactive Stephen will let you know if you are drinking too slowly!The game was produced by Grassroots Promotion, a Nashville radio promotions and music marketing company. GrassRoots previously produced a successful online game for the BamaJam Music Festival in Enterprise, AL. The "Thinkin' I'm Drinkin'" game interface allows the user to upload a photo and become a "virtual drinking buddy" with Cochran. "Thinkin' I'm Drinkin'" is such a fun song and the game allows Stephen to connect with his fans in an unexpected way, while building word-of-mouth awareness that will take his music to a bigger audience. We are always looking for ways to effectively bring digital promotions into the marketing mix. "Creating innovative branded content and casual games is a new service we are excited to offer our clients," says Jim Alderdice, Director of Marketing, GrassRoots Promotion. - http://www.thinkinimdrinkin.com 
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