(PR) Snoop Dogg readies for his highly anticipated album "Ego Trippin'" releasing on March 11th through Doggystyle/Geffen. Early buzz from industry insiders hint at a new sound that only an artist like Snoop could pull off - including collaborations with legendary producer Teddy Riley and artist Whitey Ford who bring out different sides of the veteran rapper. These unexpected pairings sparked creativity and magic in the studio which translated into an amazingly diverse and innovative album. Tha Boss Dogg titled the album "Ego Trippin'" because this time around, he is doing just that. After 16 years in the game, Snoop consistently proves himself as not only an entertainer, but a pioneer in hip hop. On Snoop's ninth studio offering, the West Coast rapper is taking chances no other rap artist could pull off, and showing fans a new side we have never seen before. "Ego Trippin'" showcases groundbreaking material and if the first single is any indication - fans will embrace the new sounds. Snoop says, "I named the album Ego Trippin' because after staying relevant for 16 years, I can afford to take chances and have some fun. I always made music to win in my neighborhood but after all these years I needed to do something bigger - I had to get out of my usual gangster zone without losing who I am, this time around I am going to win worldwide."
Following the smash first single, "Sensual Seduction," produced by Shawty Redd and featuring Snoop crooning the lyrics, comes the highly anticipated second single, "Life of Da Party," produced by Scoop DeVille and featuring another West Coast champ Too $hort. - Listen to Snopp Dogg - "Life of Da Party" feat. Too $hort
