(PR) Atlantic Records welcomes a new addition to its storied roster, acclaimed singer/songwriter Marc Broussard. The Louisiana-based bayou soul troubadour will make his label debut with “MUST BE THE WATER,” his first collection of all-new songs since 2004’s breakthrough “CARENCRO.” The five-track EP – which heralds a full-length collection due later this year – will be available via iTunes on February 19th.“MUST BE THE WATER” is highlighted by the fuel-injected title track, which is currently serving as the theme for TNT’s on-air promotions of the 2008 NBA All-Star festivities, set to air live from New Orleans, LA. On Saturday, February 16th Broussard will perform his hit song “Home” during the NBA player introductions prior to All-Star Saturday Night before a nationwide audience live on TNT at 8pm EST.
Marc and his band are also featured in the network’s promo spots, which are now airing regularly on Turner Broadcasting System networks (including TNT, TBS, and CNN), as well as in Regal Cinemas across the country. The single version of “Must Be The Water” went on sale at iTunes on February 5th, with ringtones also available that day via all major carriers.
The “MUST BE THE WATER” EP was recorded during Broussard’s recent appearance on the Rock Boat VIII, the annual five-day music festival at sea. Eager to release new material in advance of recording his next album, Broussard and his band opted to capture their live energy via the simplest possible means. As the cruise traveled the Caribbean – making stops in Grand Cayman and Ocho Rios, Jamaica – Marc utilized a bare-bones studio set-up to record the EP’s five tracks, all while leading a multi-artist concert line up which also included Toad The Wet Sprocket, Sons of William, and many others. “We knew it would be a tough task, but we got more than we bargained for,” says Broussard. “With electrical surges, hard drive crashes, high seas, vocal ailments and other Rock Boat shenanigans, we all had doubts about whether or not we’d be able to pull it off. Thankfully we didn’t give up and the band played on!”
