(Larry LeBlanc) There are reasons why corporate sites shouldn't carry outside advertising. One is that a marketer can't completely control its message; it is sharing the stage with outsiders who can hijack the space.To prove this simple premise, booking agent Bruce Houghton, pres. Of Skyline Music in Portland, Oregon placed the following ad via Google AdWords on the front page of the Columbia Records website on July 29, 2008. It reads:
Major Labels Are Obsolete
R.I.P. or learn and thrive.
Music. Tech. The New Music Business
Hypebot.com
Within a day, for $3.37 in click through fees, 6,417 people visiting Columbia Records flagship site read the message that the company was obsolete. Obviously, Columbia's web masters were asleep at the switch.
To view a snapshot of the account page, go - here
