Why Teens Aren't Buying Music
04/29/2008
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(antiMusic) It used to be smart for record companies to target most of their music to teenagers. But those days are long gone and the music industry still has figured that out. While half of their sales are for older releases, purchased by old customers, they still chase that illusive young demographic. Where did they go?However, today teens are given the choice between spending money on prefab pop or emo groups put together by a record company execs specifically targeted their dollars and a variety of other forms of entertainment. The Wall Street Journal seems to know what the kids that are supposed to be buying CDs are spending their cash on instead: "The latest installment in the Grand Theft Auto series is expected to shatter sales records for videogames when it hits stores Tuesday." Just successful will this game be? The Journal turned to Evan Wilson, an analyst at Pacific Crest Securities, and he "predicts first-week Grand Theft Auto IV sales could be more than $400 million." It's no wonder that we are see more and more of a push for music in games and are even seeing game soundtracks. But when you consider that the main growth market in music is download sales and the biggest buyers there are between 36 and 50, you have to wonder why the labels are targeting audiences that grew up with music and not video games. Just some food for thought. - Check out the Wall Street Journal for more on Grand Theft Auto IV sales and some controversy. 
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