(antiMusic) A soft chuckle here as we recall something we said in a report yesterday about labels trying to get fans to buy the same CD all over again by re-releasing it as some sort of special editions shortly after the original version came out. We received an announcement today that Hear Music plans to do this with Paul McCartney's new album "Memory Almost Full" (which came out in June). Of course, it's a "CD/DVD Deluxe Edition". But maybe fans should nickname it "Wallet Almost Empty". Here is the announcement: Hear Music announced today that it will release a CD/DVD Deluxe Edition of Paul McCartney’s “Memory Almost Full” at traditional music retail outlets on November 6, 2007 and at Starbucks Company-operated locations in the U.S. and Canada on November 8, 2007. Just in time for the holidays, the CD/DVD Deluxe Edition features three bonus tracks, exclusive live performance footage, and music videos for “Ever Present Past” and “Dance Tonight.” In addition, CD/DVD Deluxe Editions of “Memory Almost Full” sold at Starbucks locations will feature a pre-loaded $5 limited edition Paul McCartney Starbucks card as part of a gift set.
The CD/DVD Deluxe Edition features three bonus audio tracks on the CD: “In Private,” “Why So Blue,” and “222.” In addition, the package includes a DVD that features never-before-released footage from McCartney’s “secret show” at the Electric Ballroom in London in June, 2007. The video portion of the package includes live performances of material from “Memory Almost Full” including “Dance Tonight,” “Nod Your Head,” “House of Wax” and “Only Mama Knows,” as well as a live performance of “Drive My Car.”
Also included in the package are the music videos for the singles “Ever Present Past,” directed by Phil Griffin and “Dance Tonight,” directed by Michel Gondry (Eternal Sunshine of the Spotless Mind) and starring Natalie Portman.
“Memory Almost Full,” was released on Hear Music in June, 2007, is certified Gold in the U.S., and has sold more than one million copies worldwide. One of the most celebrated albums of the year, Newsweek calls the album, “His most vibrant record in years.”
