Finger Eleven Cellular Success
10/11/07
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(PR) Finger Eleven's fourth album on Wind-up Records THEM VS. YOU VS. ME has delivered the band's second crossover hit with "Paralyzer." The song achieved the number one position on the Alternative, Active and Mainstream Rock charts. Subsequently, "Paralyzer" has crossed over to CHR, where it stands at 22 this week, and is a hit at HAC, where it continues to move towards the top ten at 16 with a bullet.In a market where ringtone and ringback tone success is heavily owned by the urban worlds of rap and hip-hop, the song is an example of where the mobile and on-line space can help propel the rock genre. An early indicator of the enormity of the song's popularity came via Verizon Wireless shortly after the company entered into a distribution deal with Wind-up Records. Well before "Paralyzer" began its climb to the top of the charts, organic interest in Finger Eleven, and the song, emerged from Verizon Wireless customers. The ringtone / ringback tone began its rise as a limited time exclusive offering from Verizon Wireless, and as early as April, 2007 it entered the Top 40 of the mobile leader's chart, well before the song crossed to pop radio. With continued support, the song has continued its popularity with Verizon Wireless customers reaching the top 10 on the Tones What's Hot Chart.
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