Hinder Cover Steppenwolf for Nascar
05/02/07
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(PR) Turner Network Television (TNT) announced today that they have teamed with multi-platinum rockers Hinder to remake Steppenwolf’s classic hit single “Born to be Wild” as the network’s beat-driven anthem to promote its 2007 NASCAR NEXTEL Cup Series coverage. The song will serve as the primary musical bed for all six of TNT’s races, as well as for the network’s multiplatform marketing campaign surrounding its exclusive race coverage. To accompany Hinder’s cover of the rock-and-roll classic, the network is also producing a full-length music video of the song for the band that will debut exclusively on the Turner-operated Web site NASCAR.COM on June 6.From the full-length, hard-driving music video, Turner will produce several shorter spots in 30, 60 and/or 90-second lengths, as well as a three-minute version cut with NASCAR action highlights to serve as the feature NASCAR on TNT on-air promo. In addition, NASCAR.COM’s 24/7 Live host Riki Rachtman, formerly of MTV’s Headposer’s Ball, will host a 15-minute behind-the-scenes look at the making of the video exclusively for the Web site. The spots will begin running on the network on June 6.
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