Bum Rush the Charts
03/28/07
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(PR) Last week, Podcasters and bloggers all over the world asked internet users to purchase one song, "Mine Again" by the independent band Black Lab, on March 22nd. Response to the campaign, code-named Bum Rush the Charts, was significant, with sales of the previously unknown song topping 10,000 last Thursday. "Mine Again" cracked the Appleฎ iTunes chart at #99 for the week after 24 hours of the word-of-mouth campaign.Showcasing the concept that good music isn't all about money, Bum Rush the Charts http://bumrushthecharts.blogspot.com/ organizers established an iTunes affiliate link, donating 5% commission on every purchase to a college scholarship fund. The Boston-based Student Loan Network matched the first $1,000 earned in commissions and Black Lab is donating 50% of all income from "Mine Again" to the fund as well. More than $5,000 is expected to be raised for the fund from the one-day campaign. Black Lab was chosen by podcasters because they, like many podcasters themselves, produce and market their own music from the ground up, without the restrictions of a record label. "The DNA of today's audience is anything but passive," said former MTV VJ and PodShow.com co-founder Adam Curry. "Many are content creators themselves and are eager to contribute, creating a powerful network effect."
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