(PR) Jive Recording Artist Bowling For Soup continue to bring their own brand of creative expression with their new video "When We Die," as they cast Lee Majors in a leading role. When We Die, a the current single from their album, The Great Burrito Extortion Case is a departure from the usual happy go lucky videos that fans may have been accustomed too, but in its essence it is still a Bowling For Soup video. The video revolves around the tumultuous relationship between a father, played by Lee Majors, and son and how they overcome past differences to rejoin, make amends and hopefully start anew.
When We Die was directed by Max Nichols, son of the renowned director and Oscar winner Mike Nichols. Max has been at the helm of various videos and has worked a with a diverse array of artists including Kirk Franklin, Nina Sky, DHT, T-Pain, Frankie J and Raheem DeVaughn.
