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Prince Eyes the Digital Verizon

06/01/07
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(PR) Prince, the legendary artist and music icon, and Verizon Wireless announced they have joined forces to revolutionize the consumer experience of digital music discovery, delivery and download, starting with Prince’s new single, “Guitar.” Music fans can get the single today – weeks before the highly-anticipated release of “Planet Earth,” his new studio album release – when they use Verizon Wireless’ free new V CAST Song ID to identify the single. The direct-to-mobile relationship between Verizon Wireless and Prince, unprecedented in the music industry, brings the best in mobile music innovation together with Prince’s musical genius to deliver an entirely new way for fans to experience music.

The introduction of V CAST Song ID makes Verizon Wireless’ V CAST Music the only service in the nation that provides users with a tool that enables them to capture information about a song immediately, over-the-air; then buy either the Ringtone, Ringback tone or full-track song, in one simple process. To get the exclusive track of “Guitar” from Prince, download the V CAST Song ID application for free on V CAST Music-enabled phones, then go to Verizon Wireless’ music site, www.verizonwireless.com/music. Once there, play the interactive video online, hold your phone to your computer speaker and V CAST Song ID will identify the song. Customers can then select the “Get Song” option on their phones to download “Guitar” for free. Verizon Wireless V CAST customers also have the option to purchase the “Guitar” Ringtone or Ringback tone.

Step 1: Download V CAST Song ID for free to your Verizon Wireless phone

Step 2: Visit www.verizonwireless.com/music or licensed sites such as YouTube (www.youtube.com), Revver (www.revver.com), Veoh (www.veoh.com) and

MySpace (www.myspace.com)

Step 3: Start V CAST Song ID on your phone, select “ID New Song” and then play the interactive video from the hot new Prince single, “Guitar” online with your phone close to the PC speaker to ID it

Step 4: Your phone will now give you information about the song, as well as an option to download it immediately, over-the-air, for free

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