(PR) Part of a generic emo group or better yet are you in a crappy mallcore band hoping to land a deal with Roadrunner? Want to really stand out from the crowd? You know your music stinks and now you can make the physical cd is comes on stink too! Tis true, you can now sound and SMELL like crap according to the following press release we received:CDDVD Now! offers “scented inks” for CD & DVD printed surface artwork, allowing music, video, marketing and advertising professionals the ability to take their upcoming disc marketing projects to the next level. “Integrating scent into a CD or DVD increases consumer awareness of a particular product and stimulates purchase activity, attraction and retention by incorporating “smell” into the marketing piece,” says Phil Peretz, President and Founder of CDDVD Now!. “Rub 'n' Smell disc printing increases the impact, recall, value, and effectiveness of any marketing effort”.
The scented varnish is transparent and remains dormant until the printed surface is rubbed and it actually lasts for years in printed form. The smell dissipates after a few seconds but can be re-activated by rubbing the surface again (similar to a “scratch n sniff” sticker). - Feel the stink here!
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