DirectSXSW TV
02/05/07
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(PR) For two decades, the SXSW music festival in Austin, Texas has been the industry’s best kept secret for breaking new acts such as Franz Ferdinand, Kaiser Chiefs and James Blunt. That’s all about to change as DIRECTV, the nation’s leading satellite television service provider, teams up with music/entertainment guru Blaze TV to bring the nation’s biggest music showcase to national television for the first time in DIRECTV Presents SXSW Live. Exclusively on DIRECTV’s Channel 101 (The 101), the special will be broadcast live March 15-17 and feature unprecedented access with upfront performances and behind-the-scenes footage from the three day musical extravaganza. Last year’s event featured more than 1,400 bands played at 60 venues in downtown Austin, Texas. This year proves to provide more action with appearances by Pete Townshend and Rachel Fuller, The Stooges (with Iggy Pop), David Byrne, Ozomatli, Taylor Hicks, Amy Winehouse, Buzzcocks, Interpol, Razorlight, Hot Hot Heat, The Bravery and Booker T. Blaze TV is working with SXSW to custom-build two state-of-the-art venues exclusively for the SXSW special on The 101. The Lone Star Lounge, with a traditional Texas feel, and modern music club The Bat Bar will be built from the ground up in Austin solely for the live televised performances. Each venue will be filmed using the most up-to-date technology, including multi-camera HD with 5.1 surround sound.
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