musicNEWS:
Rap-Metal R.I.P.???
01-05-03
antiGUY
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Is the Rap-Metal trend now a thing of the
past? Has it been relegated to the musical heep of history where it will
become the subject of jokes like other trends we have lived through like
Disco and Hair-metal? Judging by sales for rap-metal in 2002 it does
indeed seem like the swan song for the much-maligned trend has now been
sung.
The New York Daily News columnist Jim Farber
ran an interesting article
last week where he took a look at the state of Rap-Metal and it isn’t pretty!
All we have to do it take a look at a few
shining examples of once successful bands that no longer seem capable of
capturing the attention of the general music buying public.
Crazy town is the prime example. Their
1999 debut album, “The Gift of Game,” sold 1.6 million copies, landing
them on the main stage of Ozzfest in 2001 and spawned the hit single “Butterfly”.
The group’s second CD, “Darkhorse” appears
to be dying on the vine with dismal sales of only 35,000 copies in six
weeks. Even a top 20 radio hit couldn’t save the CD from its fate.
Other previous multi-platinum selling rap-metal
bands also saw a drastic decline in sales in 2002. Korn, the band
that is often credited to helping kick-start the trends of nu-metal and
rap-metal saw their sales drop almost 70% in 2002. Their 1998 release “Follow
the Leader” sold 3.5 million copies and their 1999 follow up “Issues” sold
around 3.1 million copies but their 2002 release “Untouchables” sold a
modest 1.2 million copies since its release. In his article Farber points
out that “nearly half the new CD's sales came in its first week, suggesting
poor word of mouth.”
Papa Roach tried to shed their Rap-metal
skin with their second album, “LoveHateTragedy” but the public literally
wasn’t buying it. While their debut album, “Infested” sold 3.2 million
copies since it’s release in 2000, their latest album has thus far only
yielded sales of 550,000 units.
Does this spell the end of rap metal? Have
people finally had enough? It would appear so but we will have to keep
a close eye on two releases in 2003. The first one the much anticipated
sophomore effort from Linkin Park, a band that had the biggest selling
album of 2001. The second release to watch for to see if the trend is indeed
dead is the new album from Limp Bizkit that is expected some time this
year.
These two albums could possibly turn the
trend around but it’s a safe bet that aside from these two releases, we
will see a move away from Rap-Metal in 2003 when it comes to CD releases
from major labels.
The Trend is Dead?
more
on Crazy Town,Korn
and
Papa Roach
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