Bono Charity Not Run Like a 3rd World Nation After All?
03/09/07
.
(pr-inside) LATEST: Sources close to rock star BONO's charity campaign RED are slamming media reports claiming the organisation has spent more on marketing than raising funds. The high-profile campaign raises money for the Global Fund to Fights AIDS in Africa by selling red products such as iPods, clothing and mobile phones.US advertising trade magazine Advertising Age reported the campaign "raised a meager $18 million (£9 million)" despite a "marketing outlay by Gap, Apple and Motorola (which) has been enormous - with some estimates as high as $100 million (£51 million)". A source close to the campaign slams the report, telling the New York Daily News, "First of all, Red didn't launch products until mid-October (06) . And they raised $25 million (£13 million). "Before that, the fund had taken in about $5 million (£2.6 million) over a four-year period[see full story for more] - Click here for the Full Story
Note: The preceding story is a summary of the full story published by pr-inside, if it was followed by a message to see the full story. To read the entire story click on the link following the story.Additionally, if you wish to comment on this story, please use the Fan Speak area below. The links provided below will link you to related articles, a CD store for preview and purchase of related music, as well as premium tickets (where applicable.) Click here to return to the full Day in Rock report for 03/09/07
Related News for U2
Preview and Purchase U2 music
U2 Tour Dates/Tickets
tell a friend about this article know of a news item we should cover? antiMUSIC News featured on RockNews.info and Yahoo News
.
Rant or Rave? Your turn, post your comments and thoughts on this news item. But hey keep it clean, we wouldn't want to have to wash your mouth out with Old Spice.
register | forgot your password?
...end | 
