Mars Lives On
04/12/05
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(Hollywood Reporter) There's no mystery about it: UPN has given a vote of confidence to its buzzworthy but ratings-challenged freshman drama "Veronica Mars" by handing the Warner Bros. TV series an early renewal for a second season.
....For UPN, gambling on a sophomore year of "Veronica Mars" was an easy call, network president Dawn Ostroff said. The Tuesday 9 p.m. drama starring Kristen Bell generated significant affection from critics and pop culture chatter, especially for Bell.
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